In a European society grappling with its communist past, both the cultural elite and disenfranchised young people see dark forces sweeping over Europe. Then there are those who benefit from the inevitable clashes and ensuing chaos, like frustrated law student Tomek (Maciej Musialovsky) who desperately wants to get the attention of childhood friend Gabi (Vanessa Alexander) and the respect of her progressive family. To impress Gabi, Tomek takes a job at a reputable but unethical PR firm. Instructed to run a social media campaign, he soon discovers that he excels at the dirty game of politics. But his actions come at a human cost. As Tomek gets sucked in deeper and deeper, his humanity slowly slips away, and it becomes unclear how to pick up the pieces.