Daodao, who wanted to be a director, was deceived by his boss Bai Maomao into doing odd jobs with the lure of his dream of being a director. He became famous for directing the "King Kong Bag" advertisement. Later, he was mistaken for his first love by Mr. Shan because he was dressed as a woman. They formed a marketing team together and met all kinds of strange customers, thus starting a hilarious advertising journey. However, Daodao deviated from his ideals in the process and hurt the person he loved. Daodao finally returned to his original intention and helped a terminally ill boy find the courage to receive treatment bravely in the form of a movie.